A framework for the coming immersive reality

The Metaverse is the next significant development in global communications.

The strangeness and novelty of this new digital capability is generating confusion. Ideas abound, unmoored from practice and practical reality. Well-intentioned but naive seekers are grasping for a conceptual foundation on which to…

How the day that changed everything changed me forever

I woke up Saturday morning, grabbed my iPad and started scrolling Twitter to discover that a lot of people were, of course, posting their recollections of where they were and what they were doing on the morning of September 11, 2001…

The Metaverse explained, in four minutes.

In this side-splittingly hilarious — and actually quite spot-on — take on Silicon Valley’s latest tech trend, Jim Cramer and the intrepid crew of Squawk on the Street demystify the Metaverse for the masses.

Check out the video.

Now here’s the transcript*. Enjoy.

David…

This is not a pipe; this is not a painting of a pipe. This a not photograph of a painting of a pipe. This isn’t the digitally scanned image of a painting of a pipe embedded in the header of a written article about ownership in the digital age —…

While digital advertising has enabled a whole new scale of consumer messaging, creative storytelling has unfortunately taken a backseat. But there’s an exciting counter-revolution underway, powered by technologies like real-time 3D, AR and VR. Here are a few predictions for where that might take us in the coming years.

[Adapted…

Watch the Inaugural Episode of our Virtual Event Series Now

Dear NFR readers,

NFR Live, our virtual event series focused on the Near Future of Retail, is now underway. The inaugural episode is an encore presentation of our talk, Immersive Retail in the New Era, originally given during PSFK World Retail Innovation Week 2020. In this version, we got to stretch out in a longer format, and answer many more audience questions. Give it a watch below!

Upcoming episodes will focus on other aspects of retail in the new era, with a special lens on the accelerated changes and emerging opportunities related to COVID-19. We’ll also feature guest speakers at the forefront of retail innovation. We hope to see you virtually soon.

— Neil and Tony

Tony Parisi

Metaverse OG. Entrepreneur. Investor. Co-Creator, VRML & glTF. Head of XR Ads/E-Commerce, Unity Technologies. Pre-apocalyptic author. Music. @auradeluxe

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