It’s Metaverse time. But are we ready?

After decades of fiction, friction and failure, it appears that we are finally poised to realize a collective dream of that shared, immersive virtual reality known as The Metaverse.

I’ve been working on the Metaverse since 1994. Arguably, I wrote the first-ever specs…


How the day that changed everything changed me forever

I woke up Saturday morning, grabbed my iPad and started scrolling Twitter to discover that a lot of people were, of course, posting their recollections of where they were and what they were doing on the morning of September 11, 2001…


The Metaverse explained, in four minutes.

In this side-splittingly hilarious — and actually quite spot-on — take on Silicon Valley’s latest tech trend, Jim Cramer and the intrepid crew of Squawk on the Street demystify the Metaverse for the masses.

Check out the video.

Now here’s the transcript*. Enjoy.

David…


It’s not a fad — it’s here to stay. Here’s why.

AR advertising: it’s a thing. I’ve been writing about it in these pages for over a year, and working on related products at Unity for much longer. “From upper funnel to purchase, brands are increasingly turning to Augmented Reality…


This is not a pipe; this is not a painting of a pipe. This a not photograph of a painting of a pipe. This isn’t the digitally scanned image of a painting of a pipe embedded in the header of a written article about ownership in the digital age —…


While digital advertising has enabled a whole new scale of consumer messaging, creative storytelling has unfortunately taken a backseat. But there’s an exciting counter-revolution underway, powered by technologies like real-time 3D, AR and VR. Here are a few predictions for where that might take us in the coming years.

[Adapted…


Watch the Inaugural Episode of our Virtual Event Series Now

Dear NFR readers,

NFR Live, our virtual event series focused on the Near Future of Retail, is now underway. The inaugural episode is an encore presentation of our talk, Immersive Retail in the New Era, originally given during PSFK World Retail Innovation Week 2020. In this version, we got to stretch out in a longer format, and answer many more audience questions. Give it a watch below!

Upcoming episodes will focus on other aspects of retail in the new era, with a special lens on the accelerated changes and emerging opportunities related to COVID-19. We’ll also feature guest speakers at the forefront of retail innovation. We hope to see you virtually soon.

— Neil and Tony


Here’s a quick list of my upcoming virtual events for May… so much retail! All heavy hitter talks; all different takes on a broad topic.

All times PDT

May 14th, 11AM-12PM. Digital Hollywood. XR and Immersive Retail, Advertising and Branding Strategies. …


From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online

Since the release of Apple’s ARKit and Google’s ARCore in the summer of 2017, mobile AR has made a slow and steady push into the mainstream. The introduction of the technology…


Real-time 3D could alleviate the real pain that comes with creating and delivering e-commerce content. Here’s a look at what some of the innovators in this space are up to.

Cynthia Maller has a problem. Several, actually. The director of creative innovation at Hayneedle, a division of Walmart, recently sat…

Tony Parisi

Metaverse OG. Entrepreneur. Investor. Co-Creator, VRML & glTF. Head of XR Ads/E-Commerce, Unity Technologies. Pre-apocalyptic author. Music. @auradeluxe

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