May is Retail Innovation Month!
Here’s a quick list of my upcoming virtual events for May… so much retail! All heavy hitter talks; all different takes on a broad topic.
All times PDT
May 14th, 11AM-12PM. Digital Hollywood. XR and Immersive Retail, Advertising and Branding Strategies. Our gang from last year’s DH is back to dive deep into marketing products with XR.
May 15th, 11AM-12PM. Encore presentation of our Shape the Future panel, How AR Will Transform Retail in the Next Decade. Lessons from the field in deploying XR throughout the retail life cycle, from design and production to training, B2B use cases and sales and marketing.
May 18th, 10AM-11AM. NFR Live! Episode 1: Immersive Retail in the COVID Era. Join me and Neil Redding as we do an encore presentation of our recent talk at World Retail Innovation Week. This should be a great forum for having extended Q&A and discussion time.
May 19th, 12PM-12:40PM. Brand Innovators conference, Retail and Digital Innovation track. Fireside chat with Orchid Bertlesen of Nestlé USA on emerging technologies, brand innovation, and what works — and doesn’t — when using XR for brand marketing.
May 26th, 8:40AM-9:20AM. Augmented World Expo. How Augmented and Virtual Reality Will Change the Future of Retail — and How We’re Going to Get There. A panel of top experts exploring standards, tools and the emerging 3D commerce ecosystem.
May 27th, 3:10PM-3:30PM. Augmented World Expo. THE FUTURE OF ADVERTISING = BTC™… BRAND TO CAMERA. In conversation with Tactic’s Peter Oberdorfer, where we will go through all the amazing AR-activated packaging experiences his agency has built with brands like Treasury Wines, Coca Cola and Jack Daniels.